The Indian Home Textile Industry Is Gaining Global Foothold

Two decades back, stylish interiors or beautiful indoors were in minds of only a few homeowners. Most of the houses had limited stock of bed linen and bedsheets, which were washed and reused again and again. Home textiles and furnishings were majorly seen in the market during festivals only.

Now, thanks to the increasing number of households, growth of Indian retailing, rising disposable incomes, growth of the housing, hospitality and healthcare sectors along with mounting consumerism, we are witnessing a change in Indian middle-class lifestyle. People now, especially the young working couples, spend a considerable amount on interiors to give a trendy and modern look to their homes. All these factors have increased the demand for home textile products by 30-40% per annum.

Further, with e-commerce giants adding home segments to their websites, home furnishings and textiles have become even more appealing to the public. Be it cut-length curtains or readymade home textile items, the whole process of shopping has become hassle-free. A growing demand for high-quality home furnishings on e-commerce websites from around the world can be seen clearly.

India, in particular, is a home to some of the biggest home textile manufacturers including the likes of Welspun (3rd largest towel producer), Dicitex (5th largest furnishing fabrics producer) and Trident (largest terry towel manufacturer). Additionally, several Indian brands such as Spread, Birla Century, Super Net, ABN, etc. are renowned globally and growing at a healthy pace. Even some of the international brands, such as UCB, Espirit Home and many others, have witnessed a growth rate of 20-30% in the Indian home textile market.

The home textile industry in India is varied in terms of pricing, colours, design and even consumers. There are some who prefer international brands with no constraint on price while there are consumers who look for high volume at reasonable prices. Today, a consumer is becoming highly aware of the environment, safety and hygiene and thus, the demand for features like stain-resistant, fragrance, flame retardant in home textiles has gone exponentially high.

In 2014, India’s share in global home textiles was 11% that suggested a strong potential to grow. Indian textile companies get some favourable advantages in the rising global market. These include the huge availability of low-cost cotton, cheap labour, promising Government policies and the current trend of depreciation of Indian Rupee vis-à-vis foreign currency. All these factors have supported the potential of Indian textile players to reach great heights in the segment.

Mayank Mohindra is an author on apparel, fashion and textile industry. His articles are based on latest apparel industry news, textile news and/or analysis of the dynamics of global apparel trade, and fashion industry.

Five Tips to Help You Get the Right Sterling Silver Ring

There is no denying that silver jewelry is exquisite. It is also known for its durability, appearance, and affordability. With 92.5 percent silver and 7.5 percent copper (or any metal), artisans mostly use sterling silver in rings and earrings.

Finding premium quality can be a challenge if you have an untrained eye. The popular jewelry material appears similar to platinum and pure silver and it is hard to spot the difference. However, to find a quality piece, it is important to know the difference between various jewelry materials.

There are numerous online and local jewelers selling imitations. Regardless of how unique and beautiful your ring design is, it is hard to assess its authenticity. However, if you think you do not have an experienced eye to pick up the real sterling silver ring, we can help you. These five tips will help you ensure that you are investing in the real deal.

Tips to Buying an Authentic Sterling Silver Ring

1. Assess The Ring Price: Assessing price is crucial as sterling silver is a precious metal and that must be reflected in its price. It is better to check the current market price of the material before you go to buy a ring. This tip will provide you a baseline to help you assess the ring’s price. Be aware of inexpensive deals and massive discount rates on the sterling silver rings

2. Look For Specific Hallmarks On The Ring: Luckily, sterling silver has certain specific hallmarks that distinguish it from other similar materials. Identifying these hallmarks is not easy as they are mostly in discrete places and can be incredibly tiny. You might need a magnifying glass and good lighting to check them.

’925′ or ‘STERLING’ are the two hallmarks that you can find on your ring when you physically inspect it. If your ring has any of these marks, it is of a good quality.

3. Ensure Authenticity with Physical Tests: This is one of the reliable ways to assess the quality of your ring. Simple, yet effective, these minor tests are harmless and do not take much time.

One way to test authenticity is to check if your ring latches on a magnet. If it does not have the magnetic property, it is pure and safe to invest money in.
Rub your ring with a white cloth, if you see black marks rest assure, you have made the right choice.

4. Talk to a jeweler: Talking to a jeweler will help you determine the price, quality, silver sourcing and hallmarks of the ring. Moreover, the jeweler will better guide you about the latest trends and designs in sterling silver rings.

5. Go For an Appraisal: Getting an appraisal is a convenient way to ensure the quality of your ring. Consult an expert after you buy the ring to make sure you have invested in the right product.

6. Bottom Line: Following the above-mentioned tips will go a long way in making sure you buy an authentic sterling silver ring. Although they are much more affordable form of jewelry when compared to gold, you still want to make sure that the one you buy is of very high quality.

Why Your Business Needs Web Video Marketing

Build Your Brand

Plain and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.

Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.

Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!

What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.

Web Video is a Growing Mega-Trend

I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing?

-Over 2 BILLION video views per day (double the prime-time audience of all 3 major US broadcast networks combined)

-Every minute of the day, 24 hours of video content is uploaded to the platform.

-YouTube is also the fastest growing search engine currently ranked #2 in the world only behind Google.

-People go there to look for videos to answer their questions, show them how to do something, or review a product or business.

-YouTube has become more than just a place to park your videos. As a social network, it is a place to build an audience where people subscribe to your channel and come back to watch and learn more about what it is you have to offer.

-Videos are also part of Google’s search engine results which means increased visibility as well as becoming a powerful tool driving traffic back to your website, blog or the site of your choosing.

Engage Your Audience With Content That Provides Value

The first step in creating engaging content is to identify exactly who your audience is. Once you are clear on whom you are targeting, the idea is to create messages that resonate with this audience.

This is your chance to educate the consumer about your product or service focusing on the benefits that your product/service will bring. Keep in mind that consumers are generally looking to solve a problem or address a need while in the research phase prior to making a purchase decision. What you need to do is deliver the solution in order to gain their business.

Your web videos can brand you as an instant expert in your field if you can deliver a compelling message that adds value. By educating the consumer you can improve the quality of their lives. Not only does this include information about what you do, but simple tips or strategies that they can implement as well.

Once you gain a satisfied customer, an engaging and powerful content strategy is to capture a video testimonial that can be shared on your website, blog and/or social media site.

Testimonials are potent forms of social proof. 78% of consumers trust peer recommendations, so sharing your videos on sites such as Facebook and Twitter become the new “word of mouth.” Users of these sites seek and make recommendations for products and services and share their experiences with friends and followers.

Also, it is important to incorporate a call to action within the web video itself. Viewers need to be told what to do so that may mean visiting your website, picking up the phone to call you or even sharing the video with their friends on the social media sites.

In summary, your web videos can help get you found online, are the most dynamic forms of content that engage your audience and can also be shared in follow up campaigns such as e-mail keeping you fresh in the mind of the consumer.

Local Marketing Guru is a Philadelphia Internet Marketing firm that specializes in helping local businesses establish a complete web presence and dominate their niche online.